10 Q’s With Corey Duvall – Stay Active Clinic And Crossfit Asheville

Corey Duvall of Stay Active Clinic and Crossfit Asheville is this weeks addition to our “10 Q’s With…”; our question and answer series that’s aimed at offering insight to our readers who are interested in the ‘Adventure’ of becoming: The Boss. Running two businesses might seem like a daunting task. Corey, however, does this with style. Being your own boss can require a lot of work, but as Corey says, “Work doesn’t feel like work when you enjoy it.”

Q. Tell our readers about your business, your passion, and what it is that you do? What’s your story?

“I designed the Stay Active Clinic as a model for full functional rehabilitation. I felt that there was a gap in the link from injury to full and successful participation in work, sport, and life. Often, the health care industry deals with injuries and pains only to get rid of the pain. What we know about the body is that poor movement patterns, reduced or imbalanced strengths/weaknesses, and lack of knowledge in recovering from workouts can lead to chronic/recurrent pains and injuries. We look to shore up the patterns, imbalances, and recovery so that full participation in life does not bring back the pains and injuries.”

Q. What inspired you take the steps to becoming your own boss? Is this your first/only business?

“This is my first business. I have another that I started simultaneously called CrossFit Asheville that focuses more on prevention of chronic pain/injury/disease for currently fit and healthy people.

I started the Stay Active Clinic because the way my injuries were dealt with through high school and college athletics was setting me up for failure in the real world (potential knee replacement, avoidance of activities, etc). It was my mission to find out how to best rehabilitate my own chronic issues and then pass that on to others.”

Q. How much planning was involved prior to the startup of your business? Can you offer some insight into that process?

“Chiropractic college is year-round for 3.5 years at 8 hours/day. However, outside of that I was learning how to be a strength coach as well, so that put me upward of 12 hours/day plus weekends. I have been in practice for over 2 years now and have consistently updated and adapted my model to the needs of my patients. Work for me is currently 12+ hours/day of working with clients, continuing my education, and working on adapting my model. I expect another 3-6 years of this before it is a self-sufficient product capable of reaching further into the world beyond my practice.”

Q. In terms of running your business, what does a typical day look like for you; or is every day different?

“I get to the gym around 5a and answer emails, modify scheduling changes, and update each clients’ workouts for the day. Patients start showing up around 6 or 630a and from then until 1p I am coaching people through workouts and using manual therapy to free up their range and ease of motion. Two nights a week I’ll see patients from 4-7p as well. The late afternoons are when I do new patient assessments, walk my dogs, take care of business workings, etc.”

Q. How many employees do you have and what went into hiring on more to your team?

“I have hired one woman on who can take my model and adapt it to pre/post natal mothers and children. I knew her from Chiropractic college and knew she would be a good fit. There wasn’t a huge hiring process associated with it.”

Q. What has been the most challenging part of your entrepreneurial adventure?

“I’m not real business savvy. I would say I know nothing about running a business above and beyond make more than you pay out. In this manner, I have worked to keep overhead low by not hiring a front desk staff (the gym doesn’t have a front desk), but am still making a decent living with about 70+ hours/week of work (that doesn’t feel like a lot when you enjoy it!).”

Q. Besides the obvious of being your own boss, what is the most rewarding part about being an independent business owner?

“Fewer hoops to jump through. If I want to change my structure, like modify the warm-up people are doing, or not see patients on Friday afternoons, or close for a weekend to go to a seminar I don’t have to convince someone else.”

Q. What motivates you? What keeps you going each day?

“Every single day I see people who had spinal surgery pick up 6x more weight from the ground than they were ever told they could and I know that improves their ability to pick up their kids. Every single day someone tells me I’ve changed their lives. Every single day I see happy, smiling faces flashing back at me and I know I’m making a difference.”

Q. How do you promote your business? Advertise? Endorse? Contests? Social networking?

“I don’t. In keeping overhead low, I spent $500 once on brochures. All of my clients/patients tell their friends and their friends want in. Sometimes I’ll give a brochure out so they can give to their friends, but I’ll tell you I haven’t even given away 10% of the brochures I bought.  My motto was always “Just be awesome”. That doesn’t mean better than someone on an existential, moral level. That just means work to be as good as I can be, that will shine through to others, and good things will come my way. Internet has helped tremendously. I am able to put up videos and articles for patients to see and read easily. My scheduling and billing is entirely online and easy to do. Another thing to keep my overhead low.”

Q. What advice do you have to those reading thebossstart.com that you feel is valuable?

“Just be awesome. Don’t think about your competition. If you lose to someone else, you deserved it. Worry instead about how YOU can make YOURSELF better at what you do. Worry about your client/patient/patron and their experience. Are they getting what they want/need out of the situation? Maximize their experience and you’ll be successful.”

To learn more about Corey Duvall, Stay Active Chiropractic, or Crossfit Asheville please visit:

About the Author: Daniel Ballard

Daniel is a Writer and Entrepreneur. He is Co-Founder/Main Author/Editor of BossStart and Co-Editor/Featured Author for BossStart's sister site, PauseStart, launching early 2012

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2 Comments + Add Comment

  • Sweet story. Thanks for posting

  • Thanks for that awesome posting. 🙂

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