The Food Truck Frenzy With Beth Colla & Lake Street Creamery

Lake Street Creamery

The Food Truck Frenzy has arrived. To be honest it’s more of a subculture than a fad, really. You can literally search the web for any kind of food you can think of, throw in the words ‘food truck’, and you’re certain to find it already exists. So maybe that Thai Zucchini Pasta Food Truck hails from Austin, Texas and not from your town, but if you were to do a search of the city […]


Skate To Where The Money Will Be


“Skate to Where the Money Will Be” is an article in Harvard Business Review written by Christensen, Raynor, and Verlinden. The article is as interesting as the title suggests. Embedded in this interesting write-up is a section on the auto industry – and a perspective that should be on the minds of entrepreneurs everywhere. The authors predicted that the auto industry would begin to focus on smaller niche markets and produce newer models at an […]


The Bootstrapped Boom Of Action Sportswear With Shane Levi Gould Of Fuel


‘Bootstrapping’ your business is defined as starting a business with minimal resources. Essentially it’s a ‘do-it-yourself’ scenario where you aren’t using any funding other than your own. We at BossStart are intrigued by any successful business that has come into its own through this type of start-up process. This week we were fortunate enough to snag an interview with Shane Levi Gould, Creative Director and Founder of Fuel. If you’ve ever been involved in the […]


Run for the Border! A Lesson in Damage Control

Taco Bell

Recently, Taco Bell was sued for allegedly using something other than ‘real beef’ in their taco products. Can you imagine being a franchise owner and waking up to this news? If we follow the story close enough we come to realize there are several learning events for our entrepreneurial followers in regards to Damage Control. A class-action lawsuit was filed by an Alabama based law firm alleging that the meat used by Taco Bell was […]


The Genius Of Human Billboards With Jason Sadler Of

Jason Sadler Of

Social Media is a beast and it’s obviously here to stay. Some feel that its bombarding effects are diluting the effectiveness of marketing/advertising on the internet. Some feel that Social Media IS marketing/advertising on the net. In any case, those who refuse to embrace it as a necessary tool in business will undoubtedly suffer the consequences and surely be left in the dust. One company that appreciates and runs with this newer idea of social […]


5 Simple Steps In Gaining Value From Mistakes


It’s important to focus on success and to keep your energy driven in an optimistic direction. There’s also value in seeking out the wisdom of others; specifically in the area of MISTAKES! Think about it – why would you make the exact same mistake someone else just made?? Kinda insane… How much time do you spend assessing the mistakes of others and keeping that information in your entrepreneurial toolbox? There’s a mound of information out […]


Entrepreneurial Swagger? Do You Have It? Take Our Test!

Steve Jobs

Are we seriously asking you a question aboutĀ Entrepreneurial Swagger?? You bet we are! For those of you born before 1999, let’s clearly define “swagger”: a very confident and sometimes arrogant or aggressive style. Now wait a minute, some of these words don’t sound popular in our society. We tend to think of arrogant and aggressive people as annoying and problematic. While that may be true at first glance, we want you to review the definition […]


E.T.: The Entrepreneur Test


BossStart says “Phone Home!” Given our diverse population of readers, we’re not sure that everyone has seen the movie ‘E.T.: The Extra-Terrestrial’. Some people may tell you that it’s a story about an alien trying to get home. Others may suggest that E.T. is about a young boy learning to connect. There are countless interpretations of the movie and its characters. Well, here at BossStart, we know exactly what E.T. was about – Entrepreneurship!   […]


The Optimism Gut-Check For The Entrepreneur


It has certainly been an interesting couple of years in our economy. We’ve experienced a recession like no other. In fact, the only thing close to our most recent recession was the Great Depression. While we’re no longer in a recession (technically speaking) most small business owners continue to have uncertainty and concern about the months ahead. Will the economy continue to improve? Will there be a rebound in home prices? Will the unemployment rate […]


Merchandising The Music Industry With Alex Tchekmeian Of Big Top

Big Top

Alex Tchekmeian founded AKT Enterprises in 1999. He was 13. Now, Alex is the President and CEO of a ‘boot-strapped’ company that not only bares his initials, but also caters to over 500,000 customers, clients, vendors and consumers, employs over 100 employees, and was recently ranked No. 511 among 5000 of the nation’s fastest growing private companies by Inc. magazine (which, impressively, is attributed to a 3-year sales growth of 592%). Yes. We’ll hear his […]




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