Last week we talked about getting your business structured and finding the niche and industry you have the experience and the expertise to excel in.

Today we are going to get you started in getting your first website online so that you can take those ideas and put them on the web for the world to see. Pretty exciting stuff, right? It should be. If you can truly provide value to the marketplace, this should be a fun process, albeit not overnight.

The basics of getting your site online, with the quickest path to profitability is as follows:

• Grab A Domain
• Set Up Hosting
• Install WordPress
• Start Writing

There are lots of Internet Marketers and people selling products that will try to tell you that there is so much more to it. There isn’t. Are there other ways of getting similar results? Sure. But today let’s focus on a quick, affordable and pretty tech-less strategy to get you up and running. No magic software with “big red easy button” needed.

Grabbing Your Domain

You can debate left and right, all day and night and struggle with your domain decision, or you can just buy one and get started. Now there are benefits to buying a keyword rich domain. Obviously I would love to own musicmarketing.com, but David Hooper got to it before me. Had I continued to think about another great keyword rich domain, I might still be waiting.

But, here’s what I did instead. I bought a domain and got started, asap. And the big thing is that my SEO for terms like music marketing have never suffered for lack of keywords in the domain name. While GenYRockStars.com can be confusing to some (hip-hop artists are not necessarily ‘rock stars’) and even turn off older visitors (Gen-Y is implying the 20-something market), it has still helped me create my brand and my business and has given me the platform to build a very successful info product-based business over the past 3 years.

So, head on over to Go Daddy and grab you domain now. Just do it already. The cost will be about $10 or you can Google some coupon codes to make it $7.50 or so.

Setting Up Hosting

Many first timers get hung up on hosting. They either think it costs too much or that it is too confusing to operate. In fact many people just getting started in their online business will get duped into buying a system that includes an overpriced, overcomplicated hosting system and it rubs them the wrong way for years to come.

The truth is that hosting today is inexpensive and very easy to manage, often times with 24/7 support for any questions you have. When choosing a hosting provider for your first site, you can easily find something for less than $10/mo and in many cases can get a BIG discount by paying for a year in advance.

Some things to look for in your web hosting package:

• 24/7 phone, email and chat support.
• Easy 1-click integration with wordpress
• CPanel access
• The ability to add more bandwidth, domains and storage as you grow

I don’t want to be bias here at BossStart, so do your due diligence and find a company recommended by WordPress, which we are going to cover…now.

Installing WordPress

WordPress is a personal favorite. They are known as a blogging platform, which is true, but they are an amazing content management system for anyone looking to build a professional site. The best part, the software is free and open source.

What that means to you?

It means that there is an amazing and growing community of users that have encountered every issue or need that you will ever come up with and have made the solutions available to you (mostly free, some paid). If you follow the rules in the hosting requirements, your host should be able to install WordPress with the click of a button and have your site ready for content in literally seconds.

The next step is to find a style, or theme, for your new WordPress site. The easiest way to do this is to perform a Google search for what you are looking for. Some examples may include:

• Cooking wordpress theme
• Real estate wordpress theme
• Or my personal favorite, cool or awesome wordpress theme

This will return 100′s of results, again some paid and some free, and include documentation on how to customize, add your logo and get your site looking great in no time.

For those looking to add a little flair to their WordPress site, or needing help to get it setup, I recommend 2 true WordPress ninjas to help you out:

Andrew Norcross and Robert Granholm.

Creating Content

The last step in today’s lesson involves filling up your new WordPress site with content. This content should always be original and compelling and be written for the following goals:

• To increase new visitors to your site
• To keep current subscribers and customers informed
• To solve the problems the marketplace is having
• To entice your visitors to click on your affiliate or product links
• To get visitors to subscribe to your content or mailing list

At the end of the day you want to write articles, pages and blog posts that get the attention of your marketplace and have the ability to be spread over social media channels to other interested parties in your marketplace.

Some great sources of content can include:

• News or product releases in your market
• Top 10 lists
• Videos
• Your ideas on the future of the market
• Solving a problem
• Answering a reader’s question

Remember to write to help your market. That will allow your content to grow legs, get comments and help more people. If there is one thing you take away from today it’s that if you help people you will be rewarded in the long run.

Wrapping Up

At this point you should be all set up with your business niche and have your site up and running. In the final segment we will talk about marketing your website and your business.

As we leave you today, I wanted to get your feedback on what we have discussed so far. Leave your questions and comments below and we will be here helping you along the way.

This post was written by Greg Rollett from Radically Ambitious. If you are interested in creating your first online business, learn more about the new DVD Greg has just released to help people get their first online business up and running.