May
9
2011

The Food Truck Frenzy With Beth Colla & Lake Street Creamery

Lake Street Creamery

The Food Truck Frenzy has arrived. To be honest it’s more of a subculture than a fad, really. You can literally search the web for any kind of food you can think of, throw in the words ‘food truck’, and you’re certain to find it already exists. So maybe that Thai Zucchini Pasta Food Truck hails from Austin, Texas and not from your town, but if you were to do a search of the city […]

Apr
1
2011

3 Franchise Methodologies: Lessons For The Independent Business Owner

Independent Business VS Franchise

As a current or future independent business owner, you may have considered the path of a franchise. Our intent with this article is not to weigh the countless pros and cons of being a franchise owner – that’s a personal decision that rests ultimately within you. At the same time, we do want to offer insight to those small business owners who have decided to forgo the franchise path. You have made a conscious decision […]

May
19
2011

5 Reasons Why Gmail Is Invaluable

Gmail

We love Gmail and wholeheartedly recommend that if you are not using it presently, you should make the switch now. Seriously. Go HERE. Worried about switching over? And how to let everyone know you have changed your email address? No worries. Gmail allows you to import and forward mail for POP/IMAP accounts. Don’t forget to create a custom signature in the settings option! Gmail also uses the ‘archive’ option – which basically stores your messages […]

Mar
18
2011

The DNA Of Customer Service: Part First

DNA

Why is it that the Ritz Carlton gives every employee the option to spend up to $2,000 to solve a customers problem? Why is it that Nordstrom will take back an item (like a spare tire!) that their store never sold? Why is it that Zappos will stay on the phone with a customer, as long as necessary, to resolve any problem? For example, you can call Zappos and tell them you need help with […]

Jan
31
2011

10 Q’s With ADV Philanthropy

ADV Philanthropy

Motorcycling? Paragliding? Climbing? All while traveling across the World, doing charity AND getting paid?! Adventure Philanthropy International is all about one such, very ambitious, journey. We are honored to profile ADV Philanthropy and co-founder Jeremiah Kavanaugh in this weeks: “10 Q’s With…”; our question and answer series that’s aimed at offering insight to our readers who are interested in the ‘Adventure’ of becoming: The Boss. Q. Tell our readers about your business, your passion, and […]

Mar
25
2011

The DNA Of Customer Service: Part Next

DNA

Recently, we introduced www.bossstart.com readers to the DNA of Customer Service. The subject is rich with information and meaningful to every business, so we purposefully committed several posts to the subject. The foundation of every customer service-rich organization is it’s talent – the employees they hire. While operational models differ between a Ritz Carlton, Nordstroms, and Starbucks one commonality is ever present: hire the best people and put them in the right job! In an […]

Feb
4
2011

Book Review: ‘The Exceptional Presenter’ By Timothy J. Koegel

The Exceptional Presenter - By Timothy J. Koegel

Most successful entrepreneurs find themselves in situations that require advanced presentation/communication skills. Weather you’re speaking to a large audience, such as a trade show, or discussing your passion in smaller circles, there is an advantage to delivering effective communication. The Exceptional Presenter, by Timothy J. Koegel, is a must read for entrepreneurs seeking to advance their communication capabilities. Koegel recommends you plan well in advance for important communication moments. He offers a structure to facilitate effective communication. First, identify the purpose of your communication. […]

Mar
21
2011

The Genius Of Human Billboards With Jason Sadler Of iwearyourshirt.com

Jason Sadler Of iwearyourshirt.com

Social Media is a beast and it’s obviously here to stay. Some feel that its bombarding effects are diluting the effectiveness of marketing/advertising on the internet. Some feel that Social Media IS marketing/advertising on the net. In any case, those who refuse to embrace it as a necessary tool in business will undoubtedly suffer the consequences and surely be left in the dust. One company that appreciates and runs with this newer idea of social […]

Feb
16
2011

10 Q’s With Corey Duvall – Stay Active Clinic And Crossfit Asheville

CFAVL

Corey Duvall of Stay Active Clinic and Crossfit Asheville is this weeks addition to our “10 Q’s With…”; our question and answer series that’s aimed at offering insight to our readers who are interested in the ‘Adventure’ of becoming: The Boss. Running two businesses might seem like a daunting task. Corey, however, does this with style. Being your own boss can require a lot of work, but as Corey says, “Work doesn’t feel like work […]

Nov
10
2011

5 Ways To Promote Your Website After It’s Built

Website Promotion

So you’ve already built your website, and most likely spent a great deal of money on it. Great job! Your online presence is obviously, and rightfully important to you. But now your website is losing its momentum and no longer has that “new” feeling, so what do you do next? Great question. While search engine marketing is important to help gain traffic through search engines, there are also many ways you can still promote your […]

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