The Herbal Pharmacist, David Foreman, And His 4 Pillars Of Health

David Foreman is The Herbal Pharmacist. He’s also a radio show host, an author, and a great person. As far as entrepreneurs go, he’s as honest as they come. He practices what he preaches and believes in helping as many people as he can. I’d say that’s as admirable as it gets. The first thing you might wonder is ‘what is an herbal pharmacist?’. It’s based on many things, (including herbalism, botanical medicine, herbal medicine, and others) but the basic concept is that it’s a better life and better health through natural sources. Think about those commercials for popular pharmaceuticals out there that speed through the list of side effects at the end of their commercials. They’re usually baffling right? Some times the side effects are worse than the condition they are supposed to be treating. Seems backwards. With all the money in pharmaceuticals, it’s no wonder big business is out to capitalize on new synthetics and wonder drugs. They even market them to you at the cost of your own health.

This isn’t meant to be a soap box article. It’s a showcase article. We want to share the story of an entrepreneur who is doing something positive in the world and with his life at the same time.

The Story of David.

“I come from a from a traditional pharmacy background. I was even entrepreneurial in my pharmacy days. I started a pharmacy almost from square one. I started it right out of college but I sold it about 15 years ago to get into natural health and natural healing.  It’s been an interesting path. I’ve gone from just giving little freebee seminars in health food stores to travelling internationally to share my philosophy on healthy lifestyle. This includes something I created 15 years ago called ‘The 4 Pillars of Health’, which are:

  • Diet
  • Exercise
  • Spirituality
  • Supplements”

(Buy his Book ‘4 Pillars of Health: Heart Disease’ HERE)

“I got into herbal medicine because I realized the approach that modern medicine was taking wasn’t a long-term answer for us in our quest for longevity. Longevity, and the stuff that quality of life is all about, doesn’t really mix with modern medicine. My mission is to educate people, as many as I can and as frequently as I can, about living a healthy lifestyle. I run into too many people that are sick and tired of being sick and tired. It’s my mission to help people not be that way any more. I’ve been trying to really drive home the point – especially with parent who have children with either behavioral problems at home and in school or even academic problems. That one hits close to me. My son comes from a divorced mom and dad. In my home he has to eat like a health nut and at his moms house he gets to eat all the things he shouldn’t necessarily get to eat. We can’t control what he eats at school. His brain is running on garbage half the time. You wouldn’t put diesel fuel in your high performance sports car would you? It wouldn’t run right, right? So same concept here.”

With his background in medicine and health, David set out as a young man looking to improve quality of life. It was through his teaching and sharing (usually for free) that he was discovered and brought to a larger audience.

“There was a radio show in Richmond, VA that needed an ‘ask the expert’ expert for a Sunday morning program and somebody had heard of me teaching a course at a local community college on natural health. They asked me if I’d do it. I don’t think they really had an interest in me being on the show more than the one time. The show was one of these programs that never got any phone calls so the guy told me to bring 20 questions so we would have something to talk about for the hour and a half that the show aired. We never got to one of the questions because what I had to offer was really compelling to the listeners. The phone lines lit up like a Christmas tree. The DJ was so thrilled he didn’t have to work that hard he asked me to come on every 5 to 6 weeks as a guest. It came to me saying, ‘Hey! This is a lot of fun. How about I try my own show?’ After 6 months of beating up the radio station I got it. My show ended up being one of the most successful radio programs the station had on the weekend.”

With such a huge response to this ‘alternative’ lifestyle, it’s easy to believe that David had found his calling. His radio show is now syndicated in several markets, and airs weekdays 12PM-1PM on AM1250 in the Tampa Bay area. As I mentioned earlier, David also brings his knowledge to many broad audiences through television. He even authors a newsletter for The Vitamin Shoppe.

“A lot of people want information about their health but they don’t have time to sit down and listen to my show or even stream it – a lot of people like to have reading material. The Vitamin Shoppe approached me. They offered to handle distribution if I would author a newsletter and give them the copyright. I launched the newsletter October of 2005. It comes out 6 times a year. They directly mail it to 140,000+ people and they offer it for free in their store. The articles are usually poignant to the season or the particular month. For example: breast cancer awareness month is October – so usually my October newsletter will have an article that revolves around breast cancer and how to approach it naturally. This time of year allergies are kicking up so usually April or May will contain a health tip on allergies.”

The Natural Business

An ‘Herbal Pharmacist’ isn’t necessarily a common profession. Building a successful business on a foundation that is such a departure from commonplace modern medicine is quite a feat. David was more than willing to share the different paths of development he used to build his livelihood:

On Investors:

“I’ve never really sought the outside source for investment. I tend to be a control freak to the point of micromanaging and that’s not always conducive to having investors.”

“When I started my pharmacy I had to borrow money at what I like to call the ‘mafioso’ rate. I really try to do everything debt free if I can. Regretfully it goes a little slower sometimes but I don’t like that added pressure of someone breathing down my neck – including someone who is waiting to collect money from me. You’re always a slave to the people you owe. I learned that from the bible, believe it or not.”

On Advertising/Marketing:

“In my current business as an herbal pharmacist I don’t advertise at all. It’s word of mouth. I have certain things that I do that I call ‘advertising’ though.  For instance: I’m speaking at a hospice group in the county I live in. I’m not charging anything to speak. A lot of people would say, ‘Hey, normally you charge to speak, why aren’t you charging them?’ There are certain things that I do in the community but every time I do that kind of stuff it’s a form of marketing. When I give my time away, it’s a form of marketing to me. I’ll give free seminars. I’ll do television work for free because it gets my name out there. Usually something comes out of that down the road that is a paying situation. The other big way of getting my name out there is attending conventions and conferences in my industry. I do those sort of events to let people know who I am and what I do, but I don’t do the traditional advertising.”

On Integrity:

“I’m a man of principle, and I find that invaluable as an entrepreneur. I haven’t ever sold my soul for a buck. Granted, I could have made some more money down the road but it’s coming back exponentially to me now. People come to me now knowing that I am a man of integrity. My integrity now is worth more to me than anything else I could have ever done.”

“Cream rises to the top. Sometimes it rises fast and sometimes it rises slowly. The best thing I can always tell people is to be consistent in what you do. You’re going to get criticism from people and you’re going to get compliments. Don’t let the criticism change what you do unless you truly feel in your heart that the criticism they gave you is right. You have to be true to yourself before you can be anything else to anybody else.”

“I learned in high school from a psychology/sociology teacher that without risk there is no reward. For all those people who sit on the fence and never decide: as long as they sit on the fence and never decide, they will never be on one side or the other and they won’t get where they want to go.”

The last bit of advice David shared with us, and the most poignant, is this:

“Remember to be true to yourself and keep your focus on what you’re trying to achieve. Scattered light is like a flashlight and can be ineffective but when you concentrate the light like a laser beam you can blow a hole through the wall. Don’t let the outside distractions keep you from your focus. The same is true for your everyday life – not just your business.”

To learn more about David Foreman, The Herbal Pharmacist, please visit:




About the Author: Daniel Ballard

Daniel is a Writer and Entrepreneur. He is Co-Founder/Main Author/Editor of BossStart and Co-Editor/Featured Author for BossStart's sister site, PauseStart, launching early 2012

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